Dream11 has launched its new advertising campaign ‘Champions Ka Game’ ahead of the Champions Trophy 2025, encouraging cricket fans to rally behind the Indian team’s quest for another championship title.
The campaign features a star-studded lineup including Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja, alongside cricket legend Kapil Dev. In a series of witty advertisements, the current players humorously pretend to forget their T20 World Cup 2024 victory, emphasizing that champions don’t dwell on past achievements.
The central message resonates through the players’ reminder that “Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke hum champion the” (Every match must be played like it’s the first; we must forget we were champions), highlighting the importance of starting fresh with each game.
Directed by acclaimed filmmaker Nitesh Tiwari, the campaign was conceptualized by Tilt Brand Solutions and Zero Fifty, with production handled by EarthSky Pictures.
Vikrant Mudaliar, Chief Marketing Officer at Dream Sports & Dream11, explained: “With ‘Champions Ka Game,’ we aim to inspire fans to rally behind the Indian cricket team as they chase their dream of winning the Champions Trophy 2025. Through this campaign, we hope to reignite passion among cricket fans, encouraging them to put their best foot forward each game.”
As a significant investor in cricket broadcasting and long-standing partner of BCCI, Dream11 continues its prominent role in the Indian cricket ecosystem through its sponsorship of both men’s and women’s national teams.
