The DS Group (Dharampal Satyapal Group), in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing, positioned as India’s first comprehensive and structured digital marketing playbook.
DCODE simplifies over 170 facets of digital marketing, integrating academic frameworks with real-world templates and strategies. Covering core areas such as paid media, social media, SEO, influencer marketing, and online reputation management (ORM), the playbook aims to bridge knowledge gaps across brands, agencies, students, and professionals. The resource is available as open-access, making it widely accessible to the marketing ecosystem.
Launched at a high-profile event featuring expert panels and keynote addresses, DCODE sets out to become a benchmark in digital literacy and strategy in India.
Rajiv Kumar, Vice Chairman, DS Group, said:
“Digital is no longer optional-it’s a strategic imperative. DCODE distills best practices and enables marketers to optimise performance across the board. We see it as a legacy contribution to India’s media and marketing community.”
Prasanth Kumar, CEO, WPP Media South Asia, added:
“DCODE is a game-changer. It addresses the complexity of the digital world by offering clarity and structure, equipping professionals to stay ahead in a dynamic environment.”
With India’s media and advertising industry projected to reach ₹1.64 lakh crore in 2025, digital will account for 60% of the market, growing at 11.5%. Regular updates to DCODE will ensure continued relevance by addressing industry challenges like fragmentation and inconsistent execution.
