The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has launched Living Billboard, an awareness-driven plantation initiative aimed at reinforcing its commitment to sustainability. The campaign seeks to combine visibility with environmental responsibility, using public spaces to spark conversations around greener practices.
As part of the initiative, DS Group has installed a large green billboard made up of 4,000 plants at a prominent location on the DND Flyover, marking the entry point to Delhi from Noida. The installation is designed to act as both a visual statement and a call to action, encouraging people to engage with the campaign and support plantation efforts.
To amplify participation, DS Group has linked social media engagement to tangible environmental impact. For 4,000 unique social media shares tagging DS Group on Instagram and LinkedIn, the company has committed to creating another similar green installation. The move aims to drive digital participation while extending the campaign’s reach beyond the physical installation.
The initiative also extends into homes through print media. DS Group will distribute seeds as bookmarks with morning newspapers, inviting readers to actively participate by growing plants themselves and contributing to the larger green movement.
Commenting on the campaign, Rajiv Kumar, vice chairman of DS Group, said sustainability is a long-term responsibility for the organisation rather than a one-time initiative. He added that as global discussions such as COP 30 push stronger environmental action, the business community has a critical role to play. According to him, the Living Billboard campaign represents DS Group’s tangible contribution to public awareness and its continued commitment to building a more sustainable future.
