Cheeky tagline wins the internet as cricket and innuendo collide in Durex’s latest campaign.
As the nation gears up for the IPL 2025 Final, Durex has bowled over audiences once again with its latest campaign that perfectly blends wit, timing, and irreverent charm. The ad, which reads:
“18 Years, 2 Virgins. Who Will Get Lucky Tonight?”,
has quickly become one of the most talked-about moments leading into the championship match.
The clever copy references two teams-both chasing their first-ever IPL title-while also playing on Durex’s brand voice that’s famously bold and unapologetic. The number 18 cleverly nods to the age of consent and adulthood, a subtle reminder of Durex’s message of safe, consensual, and responsible intimacy.
Shared across digital platforms just hours before the final toss, the ad sparked laughter, surprise, and plenty of retweets. Social media users praised it as a “masterstroke in marketing,” with many calling it “the best IPL campaign of the year.”
A spokesperson for Durex India commented:
“At Durex, we believe in joining cultural conversations with honesty, humour, and purpose. The IPL is a national obsession-and we simply couldn’t resist the perfect play on words.”
As cricket fans wait to see who lifts the trophy tonight, Durex has already scored a marketing six.
