Duroflex has rolled out a special Onam campaign with the launch of its limited-edition Energise mattress, crafted specifically for Kerala. Designed with Arctic Ice Fabric Technology, the new mattress promises a 3x cooler sleep experience, merging festive celebration with advanced sleep innovation.

At the heart of the launch is a poignant brand film that celebrates the spirit of Onam and the meaningful act of gifting. The story follows a daughter who, recognising her mother’s tireless efforts during the festivities, surprises her with the gift of restful sleep-a Duroflex Energise mattress. The emotional narrative connects the values of gratitude, tradition, and care.

To personalise the celebration, Duroflex also launched AI-generated Onam greetings featuring actress Amala Paul, shared initially with its dealer network across Kerala. Consumers were also invited to participate by creating their own personalised greetings through an interactive platform.

Deepening its cultural engagement, Duroflex supported key local events, including the Punnamada Boat Club at the Nehru Trophy Boat Race (August 30, 2025) and the Alleppey Beach Run 2025 (August 24, 2025)-further reinforcing its connection to Kerala’s vibrant traditions and active communities.

Ullas Vijay, Chief Marketing Officer, Duroflex Group, commented:
“Kerala has always been our home ground and holds a special place in our journey. This Onam, we wanted to celebrate the values of togetherness and comfort in a way that’s deeply personal and climate-conscious. The Energise mattress range reflects our understanding of Kerala’s unique tropical needs. Partnering with Amala Paul added warmth to the campaign, helping us create a truly memorable festive experience for both our consumers and dealer network.”

The campaign is being amplified with state-wide print advertising and exclusive Onam consumer offers, including gold coin giveaways and holiday packages, making the festive season not just joyful-but also more restful and rewarding.