EcoLink, the electrical brand from Signify, has partnered with Rajasthan Royals as an associate sponsor for the upcoming T20 season. The collaboration aims to strengthen EcoLink’s presence in the Indian market while tapping into the massive reach of cricket fandom.
As part of the partnership, EcoLink branding will feature prominently on the team’s leading headgear, supported by an integrated campaign spanning digital activations and fan engagement initiatives throughout the tournament. The move aligns with the brand’s strategy to build stronger consumer connect and expand awareness across households.
Sumit Joshi highlighted that the association reflects Signify’s focus on innovation and accessibility, positioning EcoLink as a reliable solution for Indian consumers. He added that the T20 platform offers unmatched scale to connect with audiences and accelerate brand growth.
Nikhil Gupta noted that cricket’s deep cultural relevance makes it an ideal platform for visibility. He emphasised that the partnership will leverage on-ground presence, headgear branding, and storytelling to reinforce EcoLink’s positioning-especially for its BLDC fan range.
From the franchise side, Alok Chitre stated that the collaboration will enable meaningful fan engagement through in-stadia exposure, digital content, and year-round interactions.
With this association, EcoLink looks to amplify its footprint by blending product visibility with the passion and scale of IPL, bringing the brand closer to millions of Indian consumers.
