Edge by Titan has unveiled its latest campaign for the Edge Ultraslim, the brand’s slimmest creation yet at just 3.3 mm. The campaign is a poetic tribute to patience, craftsmanship, and the art of mastering time – celebrating design as meditation rather than motion.
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Far from a conventional product launch, the campaign film captures a craftsman deeply immersed in creation, reframing time not as a race but as a quiet companion. The Edge Ultraslim, powered by the 1.15 mm Calibre Edge T9081 – one of the world’s thinnest quartz movements – features a single-hand floating disc that marks time in ten-minute intervals, encouraging wearers to experience each moment with stillness and intent.
Kalpana Rangamani, CSMO, Premium & Luxury Watches, Titan Company, said:
“The Edge Ultraslim is more than a watch – it is a meditation on time. The campaign beautifully expresses that true mastery lies not in chasing time but in transcending it, for time ultimately obeys the maker’s will.”
The launch event was an immersive artistic experience, drawing inspiration from the four natural elements – Wind, Water, Earth, and Sky – each symbolising a dimension of time through movement, reflection, grounding, and light.
Blending elegant minimalism with precision engineering, the Edge Ultraslim stands as both a technical marvel and a design philosophy – a reminder that time, when experienced mindfully, becomes timeless.
