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Summercool brings comfort and innovation to your home with its first-ever TVC, starring Bollywood superstar Ajay Devgn! 🎬✨ Titled “Summercool, Life Banaye Wonderful”, the campaign showcases everyday moments where Summercool appliances add convenience, reliability, and joy to family life. With Govind Namdev in a supporting role, the film reinforces the brand’s promise of quality, affordability, and trust across Indian households.
#Summercool #AjayDevgn #HomeAppliances #LifeBanayeWonderful #InnovationAtHome #TrustedBrand #FamilyMoments #TVCLaunch
21 hours ago

OpenAI is set to challenge LinkedIn with its upcoming AI-powered jobs platform, aiming to transform recruitment through intelligent matchmaking and data-driven insights. The new platform leverages artificial intelligence to connect talent and opportunities more efficiently, signaling a potential shake-up in the online jobs market and offering a futuristic alternative to traditional professional networking.
#openai #artificialintelligence #linkedin #traditional #jobs
21 hours ago
CaratLane and BBH India’s Pujo film ‘Maayer Aashirbaad’ beautifully weaves together love, music, and tradition, turning Bengal’s grandest festival into the perfect stage for a modern-day proposal. Blending the soul of Rabindra Sangeet with the vibrancy of Durga Puja rituals, the film captures romance in its most heartfelt form — culminating with a symbolic CaratLane proposal ring during Sindoor Khela. A cinematic ode to culture and commitment, it reimagines Pujo as not just a celebration of the goddess, but also of new beginnings in love.
#CaratLane #traditional #festivalvibes #durgapuja #romance
22 hours ago

Asian Paints has struck back at rival Birla Opus, shifting the spotlight from product warranty to a larger battle of trust in India’s ₹70,000 crore paints market. By reframing the narrative, the market leader is positioning itself beyond transactional promises, emphasizing credibility, consumer confidence, and long-term reliability as the true differentiators in the category.
#AsianPaints #BirlaOpusPaints #Transactional #promises
23 hours ago

Louis Vuitton has unveiled its first-ever La Beauté pop-up store, blending luxury with innovation in a futuristic setting. Designed to offer an immersive beauty experience, the pop-up showcases the brand’s vision of elegance reimagined through cutting-edge design, modern aesthetics, and exclusive offerings, marking a bold step into the future of luxury beauty.
#louisvuitton #LuxuryLiving #beauty #elegance #innovation #design
1 day ago










What does it take to tell authentic stories in a world of constant noise?
In this edition of Hindsight, we sit down with Gauri Awasthi, Brand & Marketing Strategist, to explore what it means to move from campaign-first to consumer-first storytelling.
From shaping global narratives at Coca-Cola to building artisan-led impact at Fabindia and ARTZN, Gauri unpacks lessons on authenticity, inclusivity, and balancing purpose with performance.
Swipe through for insights on consumer-first strategy, value-based leadership, and why empathy is the ultimate business advantage.
#HindsightSeries #ViralVaultIndia #GauriAwasthi #BrandStrategy #AuthenticStorytelling #InclusiveMarketing #LeadershipWithEmpathy
1 day ago
When Ravi Kumar walks in, even epic gets an upgrade! Himesh Reshammiya returns in his iconic avatar—swag, slow-mo hair flips, and a brand-new track that’s as catchy as his high notes—to launch KFC’s Epic Savers deals. From witty one-liners to a bucket full of flavour, this campaign proves that taste + swag = truly EPIC. 🔥✨
#EpicSavers #KFCSwag #RaviKumarReturns #himeshreshammiya
3 days ago
Entrepreneurship isn’t defined by a laptop bag or LinkedIn profile—it’s defined by mindset. With its latest film ‘Chhote Sapne?’ under the Dignity of Labour series, Urban Company shines the spotlight on its service professionals as true micro-entrepreneurs—skilled, determined, and building their own ventures every single day. From early mornings to big dreams, these women and men are rewriting what it means to hustle, proving that entrepreneurship is about courage, not privilege. 🌟💪
#ChhoteSapne #DignityOfLabour #UrbanCompany #enterpreneur
3 days ago

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