What if your candy was almost impossible to open? Chupa Chups has taken fan complaints about tough wrappers and turned them into a bold stunt with “Chupa Chups Impossible.” A limited-edition lollipop sealed inside an ultra-tough shell made from carbon composites and aramid fibers is being sent to creators to see who can actually break it open. The twist? Inside lies the brand’s new, easier-to-unwrap wrapper for regular lollipops. Ready to test your speed when it launches? #ChupaChups #ChupaSpeedChallenge #MarketingStunt #ViralVaultIndia

Agilus Diagnostics has rolled out a new campaign featuring Anil Kapoor following its transition from SRL Diagnostics. The TVC reassures consumers that while the name has changed, the brand’s commitment to quality diagnostics and preventive healthcare remains the same, continuing its message of “Khud Ko Test Kartey Raho.” #AgilusDiagnostics #SRLDiagnostics #BrandRebrand #ViralVaultIndia

What if you could order a phone the moment it launches? That’s the idea behind Instamart’s new campaign with Samsung for the Samsung Galaxy S26 Ultra, where a launch event turns into an instant delivery moment. From stage reveal to doorstep delivery, quick commerce is now entering the tech launch game. #TechMarketing #Instamart #Samsung #ViralVaultIndia

A victory celebration… with a twist! Kurkure marked India national cricket team’s big win with a front-page creative claiming “This Ad Was Made A Year Ago.” Blending Hindi and English, the tribute celebrates the Men in Blue while spotlighting Kurkure Jowar Puffs, the brand’s millet-based innovation launched during its 25th year. When cricket meets culture, even a snack brand can predict a victory. #Kurkure #TeamIndia #CricketWin #BrandCreativity #ViralVaultIndia

#viralvaultindia #corporatelife #corporatememesofinstagram

India brought the cup home and the internet brought the memes! From savage reactions to hilarious celebrations, the timeline turned into a comedy stadium. Swipe through some of the funniest World Cup win memes that perfectly capture the joy, chaos and desi humour after India’s big victory. #WorldCup2026 #IndiaWins #CricketMemes #DesiMemes #ViralVaultIndia

Back in 2005, ITC’s Mint-O Fresh gave us one of the most hilarious ads on Indian television. The film reimagined the legendary Laila-Majnu love story with a witty twist - where Majnu finds a clever way to win back an upset Laila using a simple Minto Fresh mint. Starring Sherin Shringar and created by DraftFCB Ulka, the commercial became a cult favourite for its humour, storytelling and unforgettable punchline. At a time when ads relied on pure creativity and relatability, this one proved that even a tiny mint could create a big cultural moment on TV. #ThrowbackAds #IndianAdvertising #AdFilms #ViralVaultIndia

From jewellery boxes to a full accessories universe. Founded by Kanishka Garg, Sonaal Goel and Twishaa Gupta, Salty is expanding into watches, eyewear, belts, bag charms and more as it targets ₹150 crore revenue. The brand’s message? Accessories are not just add-ons, they’re identity statements. The big question: are accessories the next big growth play for India’s D2C fashion brands? #D2CStartup #BrandStory #FashionIndustry #ViralVaultIndia

When processors meet rhythm! Apple Inc. turns raw chip power into cinematic storytelling with its M5-powered MacBook Air and MacBook Pro films under the Great Ideas Start Here platform. From Afrobeat-driven multitasking to jazz-scored pro workflows, the campaign shows how performance can feel like pure creative momentum. But here’s the question: can a processor upgrade actually feel like music in motion? #Apple #MacBook #M5Chip #TechMarketing #ViralVaultIndia