Emami has announced a refreshed corporate brand identity aimed at capturing its legacy while aligning with its evolving, future-focused business direction. The updated identity blends familiar elements with modern design cues to communicate both continuity and progress.

At the centre of the redesign is a transformation of the company’s emblem-from an ellipse to a sphere-symbolising adaptability and a more global perspective. A stylised ‘e’ remains the focal point, representing Emami’s commitment to reinvention, innovation, and consistent forward movement. The refreshed colour palette and contemporary typography reflect a balance between the brand’s rich heritage and its vision for the future.

As part of the rebranding, Emami’s various business units will adopt new visual identities built on the central design language. These adaptations will feature customised typefaces and colour schemes, unified under the updated brand philosophy. The full rollout of the new identity is expected to be completed across all entities over the coming months.

Commenting on the rebrand, Harsha Vardhan Agarwal, Vice Chairman & Managing Director, Emami, said, “This rebranding marks a significant chapter in Emami’s journey. It reflects who we are today-a company anchored in heritage, yet driven by innovation, diversification, and a global mindset. Our new identity is a symbol of where we’ve been and where we’re headed. We believe it will enhance our market presence and deepen engagement with consumers and partners alike, as we continue to deliver high-quality, value-driven solutions across our portfolio.”