New product launches and digital-first strategy bolster core categories amid seasonal headwinds
FMCG major Emami Ltd reported an advertising and sales promotion spend of ₹179.75 crore in Q1 FY26, marking a marginal 2% decline from ₹183.69 crore in the same period last year. On a quarter-on-quarter basis, ad spend dropped 6% from ₹188.88 crore in Q4 FY25.
Despite revenue holding steady at ₹904 crore-virtually unchanged from the previous year-profit after tax (PAT) rose 9% year-on-year to ₹164 crore for the quarter ended June 30, 2025.
Excluding the seasonal Talc and Prickly Heat Powder (PHP) category, Emami’s core domestic business posted 6% year-on-year growth. The talc and PHP segment saw a 17% YoY decline, attributed to unseasonal rains and an early monsoon, but maintained a 13% compound annual growth rate (CAGR) over two years and showed stable performance over the January–June 2025 summer cycle.
Key categories such as Pain Management and BoroPlus Antiseptic Cream registered strong growth during the quarter. Emami continued its focus on innovation-led growth with new product introductions like Dermicool Prickly Heat Spray, Navratna Ayurvedic Hairfall Control Oil, Navratna Cool Talc – Fresh Floral, and BoroPlus Icy Citrus Blast Prickly Heat Powder.
Under its digital-first strategy, Emami expanded its offerings via Zanducare, launching products such as Zandu Shilajit Cool Rush Capsules and Resin, Zandu Kansa Wand Ayurvedic Massager, and Zandu Chia & Flax Seeds, aiming to deepen consumer engagement and boost online sales.
