E-mobility brand EMotorad has unveiled its latest campaign, ‘Made for More’, featuring actor and reality TV icon Rannvijay Singha. The campaign spotlights EMotorad’s new electric cycle, Ranger, positioned as a bold and performance-driven ride built to conquer every terrain – from city streets to rugged trails.

Video Link: https://www.youtube.com/watch?v=9vNZYrOu6jk

The film draws on Rannvijay’s adventurous and energetic persona, blending humour and high-octane energy in a creative twist inspired by his reality show legacy. With a fun narrative featuring both Rannvijay and his look-alike, the ad highlights the Ranger’s versatility, style, and strength, showcasing how it effortlessly transitions between urban and off-road experiences.

“When I first saw the Ranger, it instantly felt like an extension of my personality – bold, rugged, and full of character,” said Rannvijay Singha. “It’s more than just a ride; it’s about how you feel while riding. The Ranger is solid, stylish, and built for those who never stop pushing limits. Just like me, it’s Made for More.”

Speaking on the collaboration, Kunal Gupta, Co-founder and CEO, EMotorad, added, “Rannvijay embodies adventure, resilience, and fun – exactly what the Ranger stands for. This campaign is more than a product showcase; it’s a creative spin on his reality show persona that mirrors both his on-screen charisma and real-life passion for the outdoors.”

The ‘Made for More’ campaign reinforces EMotorad’s identity as a homegrown e-mobility innovator, merging performance with lifestyle appeal. With the launch of the Ranger, the brand aims to inspire young, thrill-seeking riders who value design, durability, and an active lifestyle.

The ad featuring Rannvijay and the Ranger is now streaming across digital platforms.