Legendary cricketer urges parents to rethink kids’ daily commute with smarter, safer e-cycles
EMotorad, the electric cycle brand, has unveiled a new campaign starring brand ambassador MS Dhoni in a fresh avatar-as a coach, not of cricket this time, but of India’s next generation of commuters.
In this heartwarming and persuasive new film, Dhoni steps into the shoes of a firm yet relatable mentor, encouraging parents to adopt smarter, safer, and more sustainable mobility solutions for their children. Whether it’s school, tuition, or extracurriculars, the film positions EMotorad e-cycles as the ideal daily companion for urban families.
Blending Dhoni’s credibility with EMotorad’s mission, the campaign addresses eco-conscious parenting, convenience, and independence for GenNext-all through the lens of practical mobility.
“As a father, I want the best for my daughter-safety, independence, and a sustainable future. EMotorad delivers on all fronts. It’s a smarter way to ride into tomorrow,” said MS Dhoni.
Kunal Gupta, Co-founder & CEO of EMotorad, added: “This campaign speaks as much to parents as it does to young riders. Dhoni’s trusted voice helps highlight the importance of choosing safety, affordability, and sustainability in everyday travel decisions.”
This marks the fourth campaign featuring Dhoni, signaling a shift in EMotorad’s narrative-from showcasing performance and range to championing everyday utility and parental peace of mind.
Currently present in 250+ Indian cities, EMotorad is on track for 60% YoY growth in FY 2026, powered by rising urban demand and constant product innovation.
