Foxtale, a leading new-age skincare brand, has unveiled its latest campaign featuring Bollywood actor Emraan Hashmi, celebrated for his charm and iconic on-screen moments. The collaboration emphasizes the importance of lip care for men, delivered in a witty, contemporary format.
In the playful video, Hashmi attempts to get his lips insured, engaging in a humorous exchange with an insurance officer. The story concludes with the reveal that his lips remain perfectly protected and hydrated, thanks to Foxtale’s Brightening Lip Balm. The campaign blends celebrity appeal with clever storytelling, highlighting the brand’s philosophy that skincare can be effective without being boring.
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Anindita Biswas, Chief Strategy Officer, Foxtale, commented, “This video shows how skincare can be culturally engaging while staying product-focused. Emraan Hashmi’s humor brings a refreshing twist to lip care, showcasing our Brightening Lip Balm – designed to hydrate, protect, and brighten, making it an essential part of daily grooming.”
By merging humor, pop culture, and product emphasis, the campaign positions Foxtale’s skincare range in everyday conversations. Targeting a younger, male audience, the brand continues to blend beauty, entertainment, and lifestyle, proving that self-care can be fun, accessible, and culturally relevant.
