ENO has launched a new campaign, ‘Shaadi Ki Buffetbaazi’, celebrating India’s love for wedding feasts through a humorous take on buffet culture. The campaign features an ensemble of popular comedians and influencers – Sunil Grover, Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora, and Manvi Gagroo – each portraying quirky personalities inspired by familiar faces found at every Indian wedding buffet.
Link: https://www.youtube.com/watch?v=KxwzVisCt7A
Anchored by Sunil Grover, the film showcases Mallika Dua as Miss Chatori, Gaurav Gupta as Vasooli Bro, Amit Tandon as Jugaadu Ji, Naman Arora as Gyaani Baba, and Manvi Gagroo as Reels Queen. Together, they bring to life the humor, chaos, and joy of wedding feasting, capturing the essence of India’s vibrant wedding culture.
“Indian weddings are a celebration of abundance, joy, and hospitality,” said Bineet Jain, Category Head – Digestive Health, Haleon India. “With this campaign, ENO pays tribute to the indulgence and diversity of Indian wedding buffets. We understand that nothing should come between you and your ‘Buffetbaazi’ – not even acidity.”
The campaign unfolds across digital and social media platforms, rolling out in multiple phases – including teasers, a master film, and individual character-led reels. It aims to extend beyond metro audiences, reaching Tier 2 and Tier 3 towns through influencer collaborations and user-generated content.
By blending comedy, culture, and relatability, ENO’s ‘Shaadi Ki Buffetbaazi’ cleverly positions the brand as the perfect companion for India’s most joyful indulgence – the grand wedding feast.
