Independent creative agency Enormous has been appointed as the creative partner for Bombay Shaving Company, marking a significant step in the brand’s journey toward deeper cultural relevance and category expansion. The mandate spans integrated creative responsibilities across digital platforms, brand thinking, and campaign storytelling, covering multiple product categories.
The partnership is aimed at accelerating Bombay Shaving Company’s next phase of growth as grooming continues to evolve beyond basic functionality into a form of self-expression and personal identity. Together, Enormous and Bombay Shaving Company plan to build sharper narratives that connect confidence, individuality, and modern masculinity with everyday grooming routines.
Commenting on the collaboration, Shantanu Deshpande, Founder and CEO of Bombay Shaving Company, emphasised the importance of cultural and creative relevance as the brand scales. He noted that Enormous brings a strong creative point of view and a nuanced understanding of contemporary consumers, making the partnership a natural fit as the brand looks to show up more meaningfully across platforms.
Echoing this sentiment, Ashish Khazanchi, Managing Partner at Enormous, said the agency is excited to collaborate with a brand that combines strong purpose with clear momentum. He added that the mandate offers a broad creative canvas to deliver work that is fresh, insightful, and deeply rooted in consumer truths.
As Bombay Shaving Company enters a new chapter of growth, this partnership signals a strategic focus on storytelling that not only reinforces category leadership but also strengthens emotional and cultural connections with modern consumers.
