Equitas Small Finance Bank has renewed its partnerships with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their official banking partner for the IPL 2026 season, reinforcing its long-term association with the league. This marks the seventh consecutive year with CSK and the fourth year with Gujarat Titans, highlighting the bank’s consistent presence in the IPL ecosystem.

For this season, the bank will roll out its campaign, ‘Bank Like a Champion’, integrating it across team-led activations, on-ground visibility, and digital communication. The campaign aims to connect the excitement of cricket with everyday banking, positioning Equitas as a reliable and rewarding financial partner.

The partnerships are strategically aligned with the bank’s regional focus. Chennai continues to be a core market for Equitas, making CSK a natural fit for deeper local engagement. At the same time, Gujarat represents a high-value market with financially active consumers, where the association with Gujarat Titans helps strengthen the brand’s footprint.

Equitas plans to leverage the IPL platform to showcase its key offerings, including high-interest savings accounts, fixed deposits with competitive returns, and its assisted home banking service. By integrating these propositions within cricket-driven storytelling, the bank aims to enhance visibility while driving product awareness.

As IPL continues to attract massive audiences across television and digital platforms, it remains a powerful avenue for financial brands to engage consumers at scale. For Equitas SFB, these partnerships are not just about visibility-they are about building trust and relevance in key regional markets.