New Aquaguard range features 2-year filter life with Longlife Nanopore Filter Technology

Eureka Forbes Ltd has unveiled a new range of Aquaguard water purifiers featuring Longlife Nanopore Filter Technology, offering clean and safe drinking water with no filter change required for up to two years.

This new line is built to reduce maintenance and long-term costs for consumers, addressing a common concern around frequent filter replacements while ensuring consistent water quality.

To support the launch, the company has rolled out a new television commercial (TVC) that underscores the health risks associated with consuming unfiltered water. The ad portrays a young boy falling ill, with his father admitting he avoided purchasing a purifier due to the recurring expense of changing filters. The film introduces the new Aquaguard range as a cost-effective and practical solution to this problem, offering reliable water purification with a longer-lasting filter.

Anurag Kumar, Chief Growth Officer, Eureka Forbes:
“At Eureka Forbes, we understand the evolving needs of Indian consumers-convenience, value, and trust are at the core of what they seek. With the new Aquaguard range powered by Longlife Nanopore Filter Technology, we’ve redefined water purification by extending the filter life to two years.

This advancement not only reduces the burden of maintenance but also makes safe drinking water more accessible and affordable. Our latest TVC conveys this message through a relatable and emotional story that challenges the misconception that clean water has to be expensive. We’re proud to stand by our promise: Long-life Filters for Lifelong Protection.”

The campaign aims to raise awareness and offer a viable, user-friendly solution to a critical health issue, aligning with Eureka Forbes’s commitment to delivering safe drinking water to every Indian household.