Eveready Industries India, a brand synonymous with batteries and flashlights, has announced its entry into the mobile accessories segment, marking a strategic move to meet the growing demand for fast-charging and connected lifestyle solutions.
With a legacy of over 100 years in power solutions, the company has launched a comprehensive range of products including power banks, GaN chargers, nylon-braided cables, and wireless charging pads. The new lineup aims to help consumers stay connected and powered up on the go.
“Our foray into mobile accessories is a significant step in our mission to power everyday life in India,” said Anirban Banerjee. “With high-quality power banks and chargers, we are committed to providing reliable, on-the-go power to millions of consumers. This expansion reinforces Eveready’s position as a trusted brand while embracing the future of digital mobility.”
The new power banks come in capacities ranging from 5,000 mAh to 20,000 mAh, including Magsafe-compatible and built-in cable variants. The GaN charger range spans from 12W to 65W, enabling faster and safer charging. The launch also features cables supporting up to 5A fast charging, compatible with Apple, Android, and Type-C devices, with price points designed to be accessible across India.
Insiyah Chawala added, “Eveready has powered Indian homes for decades. As consumer lifestyles evolve, so must we. True fast charging requires a fully compatible ecosystem – charger, cable, and power bank. Our entry into this category is a natural progression, reinforcing our vision to be synonymous with power in every form.”
The range also includes wireless charging pads and compact form factors, offering convenience for today’s digital-first consumers.
