Eveready Industries India Ltd., the country’s leading battery and flashlight brand with more than 50% market share, has introduced its most advanced power solution to date – the Eveready Ultima Lithium range. The new AA and AAA batteries are engineered specifically for high-drain, tech-driven devices that demand consistent, long-lasting performance.
Video Link: https://www.youtube.com/watch?v=u0RgF71Y9So
Setting a new standard in portable power, Eveready Ultima Lithium batteries last up to 15 times longer than regular alkaline options and come with a superior 15-year shelf life. This makes them an ideal fit for modern high-power gadgets such as VR headsets, drone controllers, gaming devices, professional tech accessories, security equipment, and performance-heavy toys.
Built on three key pillars, the Ultima Lithium range offers:
- Extreme durability: Up to 15x longer usage than standard alkaline batteries.
- Advanced safety: 100% leak-proof design and free from harmful elements like mercury, cadmium, and lead.
- Rugged reliability: Seamless performance in extreme temperatures ranging from -30°C to +60°C, suited for challenging conditions including industrial zones, defence applications, cold environments, and high-heat terrains.
Commenting on the launch, Anirban Banerjee, CEO of Eveready Industries India Ltd., said that Eveready Ultima Lithium marks a significant step forward in the company’s innovation journey. He added that the new range builds on Eveready’s trusted legacy while meeting the evolving power needs of India’s tech-forward consumers.
A digital film has also been released to showcase the capabilities of the new batteries.
Priced at Rs 250 per piece and available in packs of two, Eveready Ultima Lithium batteries will be rolled out across premium retail stores as well as major e-commerce and quick-commerce platforms, reinforcing Eveready’s commitment to high-performance, dependable power solutions.
