Adani SportsLine-owned Gujarat Giants have announced a new partnership with Everyuth Naturals as the franchise’s official skincare partner for the 2026 season of the Women’s T20 League. As part of the association, the Everyuth Naturals logo will feature prominently on the lead arm of the Gujarat Giants’ playing jersey, strengthening the brand’s on-ground visibility throughout the tournament.

Everyuth Naturals, a skincare brand from Zydus Wellness, is known for its long-standing focus on women-centric beauty and personal care solutions. The partnership brings together a consumer brand rooted in confidence and self-care with a women’s cricket franchise that is part of a rapidly growing sporting ecosystem in India. As the Women’s T20 League continues to expand its audience and attract strong commercial interest, such collaborations reflect the increasing alignment between sports, culture, and lifestyle brands.

Commenting on the association, Tarun Arora, CEO of Zydus Wellness, highlighted the cultural significance of women’s cricket in India. He said the sport has evolved into a powerful platform that inspires ambition, confidence, and new possibilities for women. He added that Everyuth’s philosophy of confidence beginning with feeling comfortable in one’s own skin aligns naturally with the Gujarat Giants’ values and the league’s broader impact.

Sanjay Adesara, chief business officer at Adani Sportsline, echoed similar sentiments, stating that the Women’s T20 League goes beyond sport to represent individuality and empowerment. He noted that Everyuth’s strong connection with women makes the partnership especially meaningful.

The collaboration will extend beyond jersey branding to include fan-focused and promotional initiatives during the season, further reinforcing the league’s growing appeal among brands and audiences alike.