Experience Commerce, a full-service digital marketing agency under the Cheil SWA Group, has secured the annual social media mandate for fintech platform FiatPe after a competitive multi-agency pitch.
Founded in 2022, FiatPe is a digital payments platform built to simplify transactions for merchants and businesses, aligning with India’s broader Digital India vision. The platform focuses on delivering reliable, merchant-first payment infrastructure across both online and offline ecosystems.
Under this mandate, Experience Commerce will manage FiatPe’s presence across key platforms including Facebook, Instagram, LinkedIn, and YouTube. The agency will lead strategic social media planning, develop content-led campaigns, and drive page growth initiatives using platform-native formats such as Instagram Reels and Guides to boost engagement and reach.
The partnership aims to build a cohesive digital narrative that strengthens FiatPe’s positioning as a trusted, merchant-centric fintech brand. A key focus will be on expanding the platform’s presence across major markets like Nagpur, Hyderabad, and Mumbai, while also driving deeper penetration into Tier 2 and Tier 3 cities.
Through this collaboration, Experience Commerce will work on enhancing brand visibility, improving online discovery, and supporting merchant acquisition. The storytelling approach will centre around reliability, trust, and long-term value-critical factors in fintech adoption.
As FiatPe scales its operations, this partnership is set to play a crucial role in building stronger digital connections with India’s growing merchant ecosystem.
