Experience Commerce, the digital marketing arm of the Cheil SWA Group, has been awarded the social media mandate for ICONIQA Hotels & Resorts, a lifestyle hospitality brand under the Royal Orchid Hotels Group. The account, secured after a multi-agency pitch, will be managed for a one-year tenure.
As part of the mandate, the agency will handle ICONIQA’s presence across key platforms including Facebook, Instagram, LinkedIn, and YouTube. The focus will be on building a cohesive and distinctive digital identity that reflects the brand’s service-first approach, design-led philosophy, and tech-forward positioning.
The scope of work spans strategic social media planning, content-led storytelling, and curated digital initiatives. A key highlight of the engagement will also include a lifestyle-led property shoot aimed at enhancing visual storytelling and strengthening audience engagement. The broader objective is to create a platform-first social strategy that not only drives visibility but also builds long-term brand affinity among modern, experience-driven travellers.
This partnership comes at a pivotal stage for ICONIQA as it looks to establish itself within India’s upscale lifestyle hospitality segment. For Experience Commerce, the win reinforces its growing portfolio of premium brands and its capability to deliver insight-driven, high-impact digital strategies.
The collaboration signals a shared intent to craft differentiated narratives that resonate with today’s discerning audience, blending aesthetics, experience, and digital innovation into a unified brand voice.
