Experience Commerce, a Cheil Network agency, has secured the digital partnership for Parle Candy Culture following a competitive multi-agency pitch. The agency will manage social media marketing, media planning, and buying for Parle’s confectionery offerings.

Their responsibilities include content strategy, always-on social media management, YouTube optimization, influencer collaborations, and moment marketing campaigns.

Mayank Shah, VP at Parle Products, stated: “Parle Candy Culture is a digital-first initiative, and we needed a partner with strong expertise in digital marketing. Experience Commerce understands our vision and aligns with our objectives.”

Bhawana Daga, VP-Growth at Experience Commerce, added: “We are thrilled to craft compelling digital narratives that enhance the brand’s connection with its audience through data-driven insights, creative excellence, and precision media planning.”