Faasos, India’s leading wraps and rolls brand, has launched the fifth edition of its popular Valentine’s Day campaign, Date A Wrap, running from February 7–14, 2026. This year, the campaign, titled Ditch the Label, Date A Wrap, reflects Gen Z’s evolving attitudes toward dating, labels, and commitment, celebrating independence, comfort, and consistency.

While most brands focus on couples, Faasos positions itself as a trusted companion for singles and self-dates, reinforcing the idea that “a wrap never lets you down.” Nishant Kedia, CMO of Rebel Foods, highlighted that the campaign resonates with Gen Z’s desire for authenticity, humor, and relevance in Valentine’s conversations.

Central to the initiative is the Pizza Wrap Collection, offering indulgent, singles-friendly combos starting at ₹169. Complementing the food offering, the campaign features a hip-hop anthem and music video produced by SpectraMusic, starring Rohit Singh and his dance crew, humorously reflecting Gen Z’s dating fatigue.

Faasos also partnered with popular Gen Z podcast WeAreBaesharam to explore modern dating habits through light-hearted discussions on red flags and the growing dating lexicon. Offline, high-traffic activations engaged young audiences via Vox Pop sessions and the playful ‘Love Signs’ initiative, sparking conversations about dating and labels.

With its fifth edition, Date A Wrap continues to cement Faasos’ cultural relevance, blending humor, music, social insights, and indulgent food to position itself as the go-to choice for singles during Valentine’s Week. The campaign’s message is clear: while relationships can be complicated, a wrap always delivers.