Fabindia has launched its Spring 2026 campaign, titled ‘The Song of Spring’, showcasing a refreshed Chikankari collection across menswear, womenswear, and kids wear. The campaign reimagines the traditional embroidery, blending heritage craftsmanship with contemporary silhouettes and vibrant colors.
The collection introduces updated designs in cotton, crepe, and yarn-dyed fabrics, featuring shades beyond pastels, including plum, berry, and fuchsia. Key offerings include co-ord sets, resort dresses, saris, vests, and a monochrome black-and-white series, reflecting versatility across everyday and festive wear. Menswear features kurtas and shirts with delicate embroidered details, while the kidswear line includes embroidered kurtas and light seasonal shirts, catering to a younger audience with playful sophistication.
To highlight the human stories behind the craft, Fabindia has released a short film focusing on artisan clusters engaged in Chikankari. A spokesperson said, “Behind every thread is a heartbeat; behind every pattern, a lifetime of devotion. Our film offers an intimate lens into our artisan clusters, showcasing the patience, precision, and cultural legacy woven into each stitch. This is our tribute to the master craftspeople who bring Chikankari to life.”
Available across 350+ Fabindia stores, the collection carries the Craftmark tag, ensuring authenticity and hand-crafted excellence. Through this campaign, Fabindia not only celebrates a centuries-old craft but also reaffirms its commitment to supporting artisan communities while offering modern, wearable expressions of Chikankari for the new season.
