Famous Innovations has been appointed to lead communications and social media strategy for the World Pickleball League (WPBL), India’s first franchise-based professional pickleball league. With the sport rapidly gaining popularity among younger audiences in India, WPBL aims to blend competitive gameplay with culture and community-driven storytelling.
The agency’s scope of work includes end-to-end content strategy, real-time storytelling, social-first video formats, trend-led digital engagement, influencer activations, and the daily management of WPBL’s digital platforms. This mandate positions Famous Innovations as a key partner in shaping WPBL’s digital identity from the ground up.
Gaurav Natekar, Founder & CEO, World Pickleball League, said, “Building a modern sports league is as much about culture as it is about competition. WPBL is here to spark a nationwide pickleball movement, and we need partners who understand how to turn sport into a way of life. Famous Innovations brings the perfect mix of digital creativity, content expertise, and cultural relevance.”
Shiv Sethuraman, Chief Transformation Officer, Famous Innovations, added, “We’re excited to help craft the voice and visual language of one of India’s most dynamic sporting ventures. WPBL represents more than just a new league—it’s an opportunity to create a cultural shift. We’re thrilled to be on this journey of shaping not just a sport, but a community.”
The partnership marks a strategic move in WPBL’s mission to build a youth-forward, culturally resonant sporting ecosystem in India-where digital storytelling plays as big a role as the action on the court.
