Farmley has unveiled a new brand film that reunites Ritwik Bhowmik and Shreya Chaudhry, the beloved duo from Bandish Bandits, in a heartwarming and melodic campaign. Blending nostalgia, charm, and music, the film transforms everyday snacking into a joyful, feel-good experience.

Link: https://www.instagram.com/reel/DQrNp-kknQG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Presented as a “jugalbandi of music and flavour,” the video opens with Ritwik immersed in his tunes while Shreya playfully teases him for being “old-school.” What follows is a spontaneous musical back-and-forth – a rhythm – filled exchange that mirrors the balance of simplicity and delight found in Farmley’s Date Bites. Made with natural ingredients, rich ghee, and no artificial sweeteners or preservatives, the product embodies the brand’s ethos of wholesome indulgence.

Shared across Farmley’s social media channels, the film quickly resonated with audiences, crossing one million views within hours. Fans flooded the comments celebrating the duo’s reunion and hinting at hopes for a Bandish Bandits season three. Even the show’s creators joined the conversation, calling it “the sweetest reunion yet.”

With its blend of melody, mischief, and mindful snacking, Farmley’s new campaign strikes an emotional chord – showcasing that even a simple bite can become a moment of connection, joy, and nostalgia.