The campaign blends futuristic design, bold creativity, and digital storytelling to capture youth attention.
Fastrack has rolled out a large-scale Out-of-Home (OOH) campaign for its UFO (Unidentified Fashion Object) Collection, featuring striking 3D UFO installations across Mumbai, Bengaluru, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune. Several billboards also incorporate dynamic lighting effects to heighten visual impact and engagement.
Designed to mirror the futuristic aesthetic of the collection, the installations aim to intrigue onlookers while reinforcing Fastrack’s bold and youthful brand persona. Each billboard extends the central “Unidentified Fashion Object” narrative, further amplified by fashion creators who brought the campaign to life online, styling the collection in relatable, everyday looks.
Danny Jacob, head of marketing, Fastrack Watches, said:
“The magic in marketing happens when product, communication, and media come together to not just meet consumer needs, but to inspire them. With the UFO Collection, we went beyond traditional displays to take consumers on an immersive billboard journey where every installation told its own story. This campaign wasn’t just about showcasing a collection-it was about creating a narrative that sparks curiosity and captures attention, much like the collection itself.”
Executed in partnership with Madison World, the initiative fuses creative OOH innovation and digital storytelling, delivering an immersive brand experience that brings the UFO Collection closer to audiences across India.
