FCB NEO, part of FCB India, has appointed Binay as Senior Vice President. With 17 years of experience across food, beverage, fashion, sports, real estate, and politics, Binay has led key portfolios at PepsiCo Foods, including Lay’s and Quaker, driving integrated campaigns and digital transformation. Welcoming him, CEO Ashima Mehra said his sharp, modern, and brand-focused leadership will fuel the agency’s growth. On his new role, Binay shared his excitement to blend digital agility with strong brand thinking at FCB NEO. He will be based in Delhi.
