Bajaj Consumer Care has appointed FCB Ulka as its creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, following a multi-agency pitch. This partnership marks a renewed collaboration between the two companies, bringing together Bajaj’s legacy of trust and FCB Ulka’s contemporary creative expertise.
Under the mandate, FCB Ulka will lead strategic and creative communication for both brands across platforms, focusing on strengthening brand relevance, driving growth, and connecting with new-age consumers in the personal carecategory.
Sanath R Pulikkal, Chief Marketing Officer, Bajaj Consumer Care, said, “We’re delighted to have FCB Ulka as our creative partner for Bajaj Almond Drops. Their strategic insight and creative acumen stood out during the pitch. As we take the brand into its next phase, we aim to create stories that engage today’s consumers while preserving the legacy of care and trust that Bajaj Almond Drops embodies.”
Kulvinder Ahluwalia, CEO, FCB Ulka, added, “This partnership feels like a homecoming. We worked with Bajaj Almond Drops in the early 2000s during a crucial stage of its growth. Both Bajaj Almond Drops and No Marks are legacy brands loved across generations. We’re excited to leverage FCB Ulka’s creative and strategic strength to help these icons evolve-balancing their heritage with modern-day relevance in the dynamic beauty and personal care space.”
The collaboration signals a strategic creative revival, blending tradition with innovation to shape the next chapter of Bajaj’s brand storytelling.
