In observance of International Yoga Day, Fenesta has relaunched its mindfulness-driven campaign #ShutTheShor, reinforcing its commitment to promoting mental clarity and well-being. This year’s edition deepens the message by drawing attention to the often-overlooked concept of emotional noise – the internal clutter caused by constant digital connectivity, stress, and overstimulation.

Conceptualised and executed by TwoHmp, the campaign film captures relatable, everyday moments marked by silent emotional strain. Through minimalist visuals and subtle storytelling, the film portrays how modern distractions-though invisible-can be just as loud and disruptive as external noise.

With #ShutTheShor, Fenesta redefines the act of “shutting out the noise” by focusing inward. Just as yoga promotes balance, awareness, and renewal, the brand encourages consumers to reset their environments through thoughtfully designed living spaces that promote peace and reduce unwanted noise.

“At Fenesta, we’ve always stood for comfort, clarity, and calm,” said Susmita Nag, Head of Marketing, Fenesta.
“With #ShutTheShor, we’re shifting the conversation to the noise within-mental overload, digital distractions, the pressure to always stay connected. This campaign reflects our belief that well-designed spaces can offer quiet relief and help people feel truly grounded.”

The campaign film is currently live across Fenesta’s YouTube, Instagram, Facebook, and LinkedIn channels, delivering a resonant message: It’s okay to pause, take a breath, and ShutTheShor.

By aligning the campaign with the spirit of Yoga Day, Fenesta strengthens its positioning as a brand dedicated not just to physical insulation-but also to emotional well-being.