Fibe has expanded its consumer financing footprint by entering the e-commerce lending space through a strategic partnership with Flipkart, India’s homegrown e-commerce marketplace. As part of this collaboration, Fibe’s Buy Now, Pay Later (BNPL) solution is now live on Flipkart, offering customers a flexible and convenient checkout financing option.

With affordability playing a crucial role in online purchasing decisions, the integration aims to address evolving consumer needs in India’s fast-growing digital commerce ecosystem. By embedding BNPL directly at the checkout stage, Fibe enables digitally savvy shoppers to manage purchases with greater financial flexibility. Flipkart’s extensive reach across diverse customer segments further amplifies access to Fibe’s credit solutions nationwide.

The partnership allows customers to spread the cost of purchases-ranging from gadgets and gifts to high-value items-into simple and structured repayment plans, ensuring a smooth and frictionless shopping experience. The entire credit journey is fully digital, requiring minimal documentation and offering complete transparency with no hidden charges.

Commenting on the collaboration, Akshay Mehrotra, MD & Group CEO, Fibe, said the integration aligns with the company’s vision of building technology-led credit solutions tailored for everyday use cases. Flipkart echoed this sentiment, with Nishant Kurup, Vice President – Fintech, Flipkart Group, highlighting the platform’s commitment to expanding convenient and affordable payment options, particularly for mobile-first and value-conscious consumers.

Eligible users can receive instant credit approval at checkout and convert purchases of up to ₹1 lakh into EMIs, with flexible repayment tenures ranging from 3 to 12 months. Having already enabled BNPL across essential sectors such as healthcare and education, Fibe’s entry into e-commerce marks a significant step in deepening its digital distribution and broadening its consumer financing offerings.