Korean beauty brand Laneige has selected Filter Coffee Co. as its comprehensive digital partner for the Indian market. The partnership encompasses a full spectrum of digital services including strategic communication, content development, influencer collaborations, event management, and e-commerce assets creation.
“Finding an agency that authentically embodies our brand values was essential in our selection process,” explained Mini Sood Banerjee, Laneige India’s Marketing Head. “Filter Coffee Co.’s agility in responding to rapidly evolving digital trends and their creative approach perfectly aligned with our vision. Together, we aim to establish Laneige as a leading force in India’s competitive skincare landscape.”
Anuja Deora, Founder and CEO of Filter Coffee Co., expressed enthusiasm about the collaboration: “Partnering with a globally recognized innovator like Laneige significantly strengthens our FMCG portfolio. Our strategy involves deploying insight-driven campaigns across multiple platforms to build brand awareness and consideration.”
The agency plans to leverage its in-house production capabilities, including advanced 3D, CGI, and AI-powered content creation, to develop compelling digital assets for the brand. This partnership represents Filter Coffee Co.’s growing expertise in the beauty and lifestyle sector.
Both companies share the goal of positioning Laneige as an essential brand for next-generation beauty consumers in the rapidly expanding Indian skincare market.
