India Today TV Expands Market Coverage with New BT Flagship Shows
Finance Minister Nirmala Sitharaman today inaugurated a new chapter in business journalism with the launch of the Business Today Multiverse, introducing two flagship market shows that promise sharp, timely, and reliable insights into Indian and global financial markets. This expansion marks a strategic step in India Today TV’s commitment to delivering multi-platform financial intelligence to an evolving viewer base.
Two New Flagship Shows for Market-Centric Viewers
The Market Opening (9:05 AM – 9:30 AM) offers a concise 25-minute snapshot of global cues-from Wall Street’s close to Asian market trends-alongside early movements on Dalal Street. It distills key shifts in indices like Sensex and Nifty, and highlights crucial stock and sectoral movements, offering viewers what they need to know as the trading day begins.
The Market Closing (3:00 PM – 3:30 PM) delivers a sharp end-of-day wrap-up. It dives into sectoral trends, top gainers and losers, institutional flow data, and macro indicators, decoding what moved the markets and why-beyond just the numbers.
Reinforcing a Legacy of Credible Business Journalism
Together, these shows deepen the Business Today Multiverse’s mission: to empower viewers with fact-based, unbiased, and context-driven journalism. In a landscape overwhelmed by noise, the brand stands apart for its commitment to clarity, depth, and integrity.
Kalli Purie, Vice Chairperson and Executive Editor-in-Chief, commented:
“In today’s world of collabs, we bring together two powerhouse brands – India Today TV and Business Today – because what people need most is clarity backed by expertise. Business Today, with its 35-year legacy built on independence and credibility, becomes invaluable when it comes to your money.These new shows uphold our promise: to deliver the depth of print, the speed of digital, the impact of broadcast, and the conversations of social-all anchored in the credibility that only Business Today and India Today TV can bring.”
As Business Today continues to evolve into a dynamic, omnichannel business news destination, these new programmes signal its intent to not just report markets, but to explain them-contextually, intelligently, and independently. With this multimedia push, viewers can now access market insights that are smart, sharp, and trustworthy, every trading day.
