Integrated growth agency FirstSight has been appointed to lead the performance marketing mandate for Killer Jeans, the flagship fashion brand from Kewal Kiran Clothing Ltd. (KKCL).
Under this partnership, FirstSight will drive Killer Jeans’ digital growth across Meta and Google, focusing on paid media, data-led campaigns, and direct-to-consumer (D2C) performance strategy. The mandate will be managed from the agency’s Bengaluru office, supported by its analytics, media buying, and conversion optimisation teams.
Speaking on the collaboration, Akshay K, founder of FirstSight, said:
“Killer Jeans is an iconic Indian brand that has remained culturally relevant for decades. Our objective is to build on that legacy by accelerating its digital performance through full-funnel marketing, deep data insights, and scalable growth systems.”
A spokesperson from Killer Jeans added:
“We wanted a partner that truly understands both performance and brand storytelling. FirstSight’s track record with fast-growing consumer brands made them the ideal choice to enhance our digital journey.”
As part of the mandate, FirstSight will work on expanding Killer’s D2C ecosystem through Shopify and marketplace integrations while strengthening omnichannel visibility.
The agency’s portfolio includes work with leading brands such as Nike, Aditya Birla, Smoor Chocolates, Two Brothers Organic Farms, Sri Sri Tattva, and TruNativ, bringing extensive category experience and a proven performance-led approach to the collaboration.
