Fixderma, the dermatologist-recommended skincare brand, is celebrating 15 years of expertise with a large-scale bus branding campaign across five major cities: Mumbai, Bangalore, Chennai, Hyderabad, and Kolkata. The three-month campaign highlights Fixderma’s flagship ranges, Salyzap and Tomaglow, featuring on 50 buses in each city to maximize visibility and strengthen consumer engagement in key urban markets.
The initiative aims to combine science-backed skincare with everyday consumer touchpoints. By showcasing the brand across busy commuting routes, Fixderma brings dermatologist-prescribed solutions into the daily lives of millions, reinforcing its position as a trusted companion in skincare routines.
In Mumbai, the campaign prominently features the city’s iconic double-decker AC buses, while in other metros, modern AC buses serve as mobile billboards for the brand. This high-frequency visibility ensures daily engagement with urban audiences, embedding Fixderma’s presence in their routines.
Shaily Mehrotra, Founder and CEO, Fixderma, said, “This campaign reflects our mission to make dermatologist-backed skincare accessible and relatable. As we celebrate 15 years, we are connecting with people in their daily journeys, reinforcing trust and awareness while highlighting products crafted for real skin concerns.”
Anurag Mehrotra, Chairman, Fixderma, added, “The bus branding activation is a strategic step in our growth story. By targeting high-traffic urban commutes, we ensure Fixderma becomes a familiar and trusted part of consumers’ daily lives.”
Through this milestone campaign, Fixderma reaffirms its commitment to effective, dermatologist-trusted skincare while expanding its reach in India’s key urban markets.
