Fixderma has unveiled a new brand film that shifts the focus from end products to the meticulous processes behind them. Led by the founders, the narrative showcases the brand’s approach to ingredient sourcing, formulation development and technology-driven creation-positioning these elements as the heart of its skincare ethos.

Video: https://www.youtube.com/watch?v=LF39g8fCizk

The film underscores Fixderma’s belief that effective skincare begins long before a product reaches shelves. It highlights the brand’s global ingredient sourcing, barrier-supportive formulation methods and rigorous testing designed to ensure safety, consistency and performance.

Shaily Mehrotra, founder & CEO, Fixderma, said: “This film reflects what Fixderma truly stands for – the process behind the product. Everyone talks about skincare, but we talk about what goes into it: the ingredients we source, the formulations we build, and the technology that makes them effective. This film captures that intention, that care, and the responsibility we feel towards every skin we serve.”

Anurag Mehrotra, chairman, Fixderma, added: “What you see on the shelf is only the final step; the real work begins much earlier. This film shows the depth behind every Fixderma formulation-the sourcing decisions, the science, the testing, and the technology that ensures our products actually deliver results.”

Released as the brand celebrates 15 years, the film reinforces Fixderma’s commitment to scientific rigour and thoughtful, transparent skincare storytelling.