Flair Pens has launched ‘The Right Move’, a new campaign that highlights the environmental impact of traditional wooden pencils through a child’s perspective. The initiative positions the Move 2MM Mechanical Pencil as a sustainable and conscious choice for students, parents, and educators.
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Conceptualized by Schbang, the film turns the simple act of sharpening a pencil into a striking metaphor for deforestation. By showcasing the unseen environmental cost behind wooden pencils through an innocent lens, the campaign delivers a powerful, emotionally resonant message that makes sustainability in classroom stationery impossible to ignore.
The Move 2MM Mechanical Pencil stands out for its design – refillable, wood-free, yet retaining the familiar wooden feel. This allows students to continue their everyday writing experience while making an eco-conscious choice, reducing waste, and promoting environmental responsibility.
Vaibhav Das, Creative Lead at Schbang, said, “The 2MM pencil is truly an innovation for a cause. To launch such a product, we wanted to communicate its importance directly to its users, the children and inspire them to make the right choice.”
By combining emotional storytelling with practical innovation, Flair Pens encourages a generation of students to choose sustainability without compromising on their writing experience.
