Flipkart’s flagship Big Billion Days (BBD) sale returns with a fresh twist – this year, the e-commerce giant is targeting bachelors with its new campaign, ‘Bachelor Upgrade Yojana.’

Conceptualised by 22feet Tribal Worldwide, the campaign leverages an AI-powered WhatsApp bot designed to make home upgrades effortless. Users can simply click and share pictures of their rooms with the bot, which then analyzes the space and delivers tailored recommendations that strike a balance between style and functionality. Each suggestion comes with direct product links at special BBD prices, enabling quick, hassle-free shopping.

The campaign is rooted in the insight that bachelors often delay upgrading their living spaces – not out of neglect, but because the process feels overwhelming. The AI chatbot solves this pain point by doing the heavy lifting, offering practical yet stylish solutions in just a few clicks.

A humorous campaign film complements the initiative, capturing the quirky realities of bachelor life and showing how Flipkart’s Bachelor Upgrade Yojana transforms messy bachelor pads into festive-ready homes.

Commenting on the campaign, Pratik Shetty, VP & Head, Growth & Marketing, Flipkart, said:

“With ‘Yahan Kuch Bhi Ho Sakta Hai’ as our theme for this year’s Big Billion Days, we wanted every idea to deliver an element of surprise. The Bachelor Upgrade Yojana does exactly that – turning one of the most change-resistant groups into enthusiastic home improvers, thanks to real-time AI suggestions and irresistible offers.”

Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide, added:

“Big Billion Days is a festival for everyone, but bachelors might need it the most. With a little help from AI, we spoke directly to them and brought their hostel and PG experiences to life in a fun, relatable way.”

The Big Billion Days sale goes live on September 23, 2025.

Credits:
Creative: Vishnu Srivatsav, Ishan Mehta, Jay Sangoi, Akshay Pathak, Hardik Rane, Kavya Gupta, Mohammed Nadir, Nupur Datar, Shubhangi Khandelwal, Shishir Marathey, Reshmi Ghosh, Rahul Mokashi, Ashish Gaikwad
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Zeel Gada, Nancy Murjani, Varda Choudhary
Finance: Tapas Baral
Production House: Mothership Production
AI Bot Design: 4lunches
Director: Manav Malhotra