This year’s EOSS will see expanded involvement from content creators via affiliate programs, influencer-led product hauls, and on-ground activations in key metro cities.
Flipkart is all set to kick off its Fashion End of Season Sale (EOSS) starting May 30, 2025. This highly anticipated sale will feature over 70,000 brands and sellers, offering a wide range of fashion, beauty, and lifestyle products.
Shoppers across all serviceable pincodes will gain access to curated collections spotlighting over 1,000 trending styles-including baggy bottoms, retro runners, utility fits, relaxed silhouettes, threadwork, and soft bloom prints. The event promises an expanded product selection along with exclusive offers tailored for diverse consumer needs.
Flipkart has observed a significant rise in demand for premium offerings. Branded accessories have shown notable year-on-year growth, and the premium apparel segment has surged. Collections from direct-to-consumer (D2C) brands have tripled, recording a 60% increase over the previous year.
The EOSS will showcase an extensive selection of clothing for both men and women.
- For women: expect popular styles like co-ords, ethnic sets, floral sarees, tie-up tops, wide-leg jeans, and Korean-inspired outfits.
- For men: offerings include textured shirts, baggy jeans, checkered patterns, and oversized T-shirts.
Flipkart’s Gen Z-focused platform, Spoyl, has introduced over 80,000 new styles suited for summer and monsoon seasons, emphasizing trends like oversized fits, utility wear, and fusion wear.
Kunal Gupta, Vice President, Flipkart Fashion, shared his thoughts on the campaign:
“At Flipkart, our mission is to democratize fashion for every Indian shopper, and the End of Season Sale is a celebration of that promise. This year’s sale reflects our ongoing commitment to offering trend-first, tech-enabled, and highly personalized fashion experiences across India. From Gen Z curations on Spoyl to premium selections in apparel, footwear, and accessories—we’re making fashion faster, more affordable, and more accessible. As we unite lakhs of sellers, brands, and consumers, our focus is on delivering unmatched value and convenience.”
The 2025 EOSS campaign will also see increased participation from content creators, facilitated by affiliate partnerships, influencer-driven product hauls, and interactive offline events in major urban hubs. Additionally, Flipkart has released two TV commercials spotlighting top deals on leading brands during the sale.
