India’s largest festive shopping extravaganza, The Big Billion Days, is back, and Flipkart is raising the bar with its 2025 campaign, “Kuch Bhi Ho Sakta Hai.” From surprise offers to innovative partnerships, this year promises shoppers unique, culturally resonant experiences.

A standout feature is the launch of Shubh Muhurat Deals, a first-of-its-kind initiative that blends tradition with technology. Conceptualised by DDB Mudra, the campaign is inspired by the insight that many Indian families wait for the right muhurat before making major life decisions, including buying appliances. To bring this to life, Flipkart has partnered with Astrotalk, India’s leading astrology and spiritual guidance platform, to create a calendar of auspicious shopping moments from September 23 to October 2.

During these curated time slots, Astrotalk astrologers will reveal the shubh muhurat for purchasing large appliances such as refrigerators, washing machines, and televisions. The initiative turns routine shopping into meaningful, tradition-backed rituals, making milestone purchases feel special and auspicious.

Rakesh Krishnan, Vice President, Large Appliances, Flipkart, said, “Shubh Muhurat Deals brings together tradition and technology. Buying a major appliance is a significant moment for many households, and aligning it with auspicious timings makes it even more meaningful.”

Puneet Gupta, Founder and CEO, Astrotalk, added, “This partnership allows us to bring astrology to every household at scale. By combining shubh muhurats with Flipkart’s Big Billion Days, we ensure purchases are filled not just with appliances, but with positivity, happiness, and good fortune.”