Flipkart, India’s leading e-commerce platform, has introduced ‘Advertise Now, Pay Later’ (ANPL)-a seller-focused initiative designed to eliminate financial entry barriers in digital advertising. With ANPL, sellers can launch ad campaigns with no upfront payments, interest, joining fees, penalties, or hidden costs.

The campaign spend is automatically deducted from the seller’s Flipkart earnings at the beginning of the next month, providing complete cost transparency and financial ease. ANPL aims to boost visibility and business growth by enabling strategic ad placements without operational or monetary pressure.

Sellers will benefit from full transparency and real-time performance tracking through the Flipkart Ads Portal, which supports various ad formats, including Product Listing Ads (PLA), Product Contextual Ads (PCA), and other recommended campaign types. This empowers sellers to make smarter, data-led marketing decisions.

Enabling easy access, ANPL can be activated directly from the seller’s ads portal via a dedicated banner. Flipkart also offers step-by-step guides and videos for a seamless self-serve onboarding experience-no formal training required.

Vijay Iyer, Vice President and General Manager, Flipkart Ads, said,

“We’re committed to making advertising more inclusive and impactful. ANPL eliminates financial and operational friction, giving small businesses and new brands the tools to grow faster. It’s a major step in democratising digital advertising on Flipkart.”

Ajay Pandey, seller and owner of Ajro Deal, shared,

“ANPL gives me a full month’s breathing room. No daily payments, just growth. I can focus on sales while Flipkart handles the rest.”