FNP (Ferns N Petals), India’s leading gifting platform, has teamed up with CleverTap, an all-in-one customer engagement platform, to strengthen its digital-first approach to customer experience.
The partnership will enable FNP to leverage CleverTap’s AI-powered segmentation and omnichannel capabilities to deliver contextual, real-time engagement to customers. By identifying users more accurately and reducing redundant communication, FNP aims to enhance the overall customer journey from discovery to delivery.
“At FNP, we’re always exploring meaningful ways to elevate the customer journey,” said Avi Kumar, Chief Marketing Officer at FNP. “With CleverTap, we’re excited to unlock new possibilities in hyper-personalized engagement.”
The collaboration will allow FNP to drive higher conversions at key moments in the customer journey through real-time triggers and personalized nudges. Automation will enable timely reminders and promotional offers with minimal manual intervention.
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, expressed excitement about providing support to create more meaningful user experiences for FNP customers.
With over 30 years of expertise, FNP offers an extensive portfolio of flowers, cakes, personalized gifts, plants, and gourmet hampers through 400+ retail stores across India and growing international presence.
CleverTap, trusted by over 2000 brands including Decathlon, Domino’s, and Tesco, is backed by investors such as Accel, Tiger Global, and CDPQ, with headquarters in San Francisco and presence across multiple global locations.
