Instamart introduces a new ‘Protein’ section to make high-protein products more accessible to Indian consumers.

Instamart has launched a dedicated ‘Protein’ section on its app, expanding its footprint in the fast-growing health and nutrition space. The launch coincides with the debut of ‘Only What’s Needed’ (OWN) – the protein brand founded by health creator Revant Himatsingka, popularly known as Food Pharmer – marking its first-ever entry into the quick commerce segment.

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With rising awareness around protein consumption, Instamart’s new section aims to simplify product discovery by offering a curated mix of premium and affordable options across varied pack sizes. The goal: make high-protein foods easier to find and buy, instantly.

Announcing the collaboration, Himatsingka shared on Instagram, “We’re thrilled to bring Only What’s Needed Whey Protein to Instamart – delivered in just 10 minutes! What started with a simple DM – ‘Humare app pe aa jao’ – turned into a shared mission to make protein a daily habit for India. We insisted on transparent pricing and authenticity, and Instamart agreed. With 70% of India still protein-deficient, this partnership is a step toward making quality protein accessible and reliable.”

Since launching earlier this year, OWN has gained strong traction online, with every batch undergoing independent testing to verify ingredient claims.

Phani Kishan Addepalli, co-founder and CGO, Swiggy, added on LinkedIn, “Revant’s commitment to consumer trust and transparency makes this partnership special. Only What’s Needed is now live on Instamart – convenience brought us here, but trust will take us further.”

With protein-deficiency affecting nearly 73% of Indian diets (as per IMRB), OWN’s arrival on Instamart brings verified, high-quality protein just a tap – and 10 minutes – away.