Forevermark Diamond Jewellery, from the De Beers Group, has officially launched as a jewellery brand in India, marking a significant milestone with the opening of its first flagship store in New Delhi. India will serve as the lead market for the brand, underscoring Forevermark’s commitment to bringing its global design sensibilities and philosophy of discreet luxury to a new generation of natural diamond consumers.
Rooted in De Beers Group’s 135-year legacy, Forevermark now positions itself as a complete diamond jewellery brand – offering pieces for everyday wear as well as high jewellery occasions. This repositioning celebrates individuality and self-expression, brought to life through its powerful new campaign: “This One’s For Me.”
The campaign reflects a woman’s many dimensions, encouraging her to choose diamonds as companions in her evolving journey. The cinematic brand film features a protagonist who challenges perceptions with the words: “So you think you know me? …Let’s turn the facet, shift the perspective… others see what they see, but this one’s for me.” The narrative mirrors the cut and brilliance of a diamond, symbolising her multifaceted personality and vibrant energy.
Shweta Harit, Global Senior VP, De Beers Group and CEO, Forevermark, said: “‘This One’s For Me’ is the new voice of Forevermark, inspired by women who define their own journeys. Like natural diamonds, they are rare and brilliant, and our jewellery is designed to celebrate their authenticity, growth, and individuality.”
The 360-degree campaign spans TV, print, outdoor, digital, social, and PR, alongside a refreshed e-commerce platformand the introduction of new collections crafted with Forevermark’s responsibly sourced, inscribed diamonds – ensuring each creation is both timeless and deeply personal.
