Former Netflix marketing head Srivats TS has joined Reliance Retail as senior VP and head of marketing. Srivats, who exited Netflix in May after nearly four years as VP–marketing, brings close to two decades of experience across major consumer brands. Before Netflix, he led marketing and consumer experience at Swiggy for five years and held key roles at Quikr and Nokia. At Reliance Retail, he will spearhead brand strategy and growth initiatives across the company’s expanding retail portfolio.