Fortune, the flagship brand of AWL Agri Business (formerly Adani Wilmar), has completed 25 years – a milestone that arrives alongside a strategic leadership transition and renewed growth plans in India’s packaged food sector. Introduced in 1999 as an edible oils brand, Fortune has since expanded into categories including atta, rice, pulses, besan, soya-based products, and ready mixes, strengthening its presence across metros and tier-II and tier-III cities.
The brand’s evolution reflects a significant shift in Indian consumption habits, where families continue moving from loose staples to packaged branded goods. The transformation has been driven by demand for consistency, hygiene, and trusted sourcing. This shift aligns with the broader growth of the FMCG sector, which rose from ₹8.3 trillion in FY19 to ₹12.2 trillion in FY24.
To mark the anniversary, the company has announced a leadership change. Shrikant Kanhere has taken over as managing director and CEO, while former MD Angshu Mallick assumes the role of executive deputy chairman. Kanhere emphasized that Fortune’s growth is closely linked to India’s evolving food ecosystem and highlighted the brand’s role in shaping household trust: “This milestone isn’t about scale – it’s about value created across consumers, farmers, partners, and communities.”
Looking ahead, AWL plans to accelerate value-added product innovations, expand digital-led distribution, and strengthen processed food capabilities. Post its 2022 IPO, the company has invested significantly in processing infrastructure, most notably the 85-acre Gohana Food Complex in Haryana, which now supports its modern supply chain.
The company aims to build on Fortune’s legacy while reinforcing the idea of quality, trusted “Ghar Ka Khana” for millions of Indian kitchens.
