Frido, India’s leading direct-to-consumer ergonomic brand, has launched its new festive campaign, “Iss Diwali, Comfort to Banta Hai,” encouraging people to celebrate the season by prioritising comfort and well-being.
Conceptualised and executed by Frido’s in-house creative and marketing teams, the campaign features two light-hearted and relatable films centred around the brand’s flagship product – the Frido 3D Posture Plus Ergonomic Chair. Using humour and everyday scenarios, the films highlight how comfort supports focus, calmness, and efficiency in high-pressure situations.
The first film follows a bomb squad officer facing an intense moment where concentration is key, with the Frido chair providing the comfort needed to stay composed. The second story takes place in a hospital, where a doctor handles a critical emergency with poise – again underscoring how ergonomic design enhances performance under stress.
Through these narratives, Frido reiterates its philosophy that comfort is not a luxury but a necessity that drives productivity and long-term wellness. The campaign reflects the brand’s commitment to intelligent design and preventive care, showcasing how ergonomics can elevate everyday living.
Launched across Frido’s digital and social media platforms, the campaign blends festive warmth with humour and purpose – reminding audiences that this Diwali, true celebration begins with comfort.