FundsIndia, the online investment platform, has unveiled a new digital campaign titled #SmartParentMove this Children’s Day, encouraging parents to begin early and make smarter financial decisions for their child’s long-term future.
Anchored in FundsIndia’s philosophy of accessible, goal-oriented investing, the campaign spotlights the platform’s strengths in expert financial guidance, seamless onboarding, single-login account management, and long-term, tax-efficient investment options.
#SmartParentMove is built around a key insight: while parents strive to secure the best opportunities for their children, many delay planning until major expenses-such as higher education-become urgent. This often leads to last-minute borrowing, debt, or difficult compromises. The campaign reframes early financial planning as an act of love and foresight, urging parents to prioritise future-ready investments before big milestones arrive.
As part of the initiative, FundsIndia is releasing social media content, a short film, and podcast integrations that highlight the benefits of opening a Minor Investment Account. This account allows parents to invest in their child’s name, set specific goals, track progress easily, and manage everything through a single login. The campaign also underscores the power of compounding and tax efficiency, making early investment both financially prudent and emotionally meaningful.
Akshay Sapru, Group CEO, FundsIndia, said:
“We’ve all heard parents say they wish they had started investing earlier for their child’s future. In the rush of daily life, planning for education often gets postponed-until suddenly, big dreams come knocking and families are left scrambling for loans or dipping into assets. Sometimes, when borrowing isn’t an option, it’s the child’s dreams that get compromised. We want to change that.
This campaign encourages parents to take charge early. Small, consistent investments today can lead to an stress-free tomorrow. Investing for your child now isn’t just smart-it’s one of the greatest gifts you can give them.”
By blending emotional storytelling with practical financial guidance, #SmartParentMove underscores the importance of early planning and reassures parents of its long-term impact. The campaign aims to inspire families across India to shift from reactive borrowing to proactive financial empowerment, ensuring their children’s aspirations are supported with stability and confidence.
