New film by Method Productions celebrates resilience and youth culture
Casio’s G-SHOCK partners with Vicky Kaushal for new campaign
G-SHOCK, the iconic watch brand from Casio, has launched its latest campaign, ‘Rise Above the Shocks,’ featuring brand ambassador Vicky Kaushal. The campaign underscores G-SHOCK’s commitment to resilience, toughness, and individual style, targeting a new generation navigating expectations, setbacks, and pressure.
A message of perseverance
‘Rise Above the Shocks’ celebrates the unapologetic and fearless spirit of today’s youth. The campaign draws parallels between the durability of G-SHOCK watches and the inner strength of a generation that redefines toughness on its own terms.
Models featured include:
- DW-5000R – a modern take on the original G-SHOCK, with a square face, resin build, and street-style design
- GA-2100, DW-5600, and GA-110 – known for rugged design and bold aesthetics
Leadership speaks
Takuto Kimura, Managing Director, Casio India, said:
“With ‘Rise Above the Shocks’, we’re honouring a generation that’s bold, authentic, and unafraid. Vicky Kaushal perfectly embodies this mindset-he represents resilience, style, and unwavering determination.”
Vicky Kaushal, actor and G-SHOCK ambassador, added:
“There’s strength in silence and power in perseverance. This campaign is for everyone who’s taken life’s hardest hits and stood tall. That’s what G-SHOCK stands for – the ‘Never Give Up’ attitude.”
Created by Method Productions
The campaign was developed in collaboration with Method Productions, under the creative direction of John Fredrick Peter and produced by Ravneet Mahajan.
